Brilliant marketing ploy by Pepsi to place these spots during SNL! At first, I thought NBC had a network issue and I had missed something… so I rewound the PVR and checked it again. Very impressed.

This, my TV-commercial-producing friends, is how you survive the PVR.

Not once was there a beauty shot of a product. Not once was there a slogan plastered on the screen. Not once was there an address or a telephone number.

Man… I’m kinda craving a Pepsi right now…